För några veckor sedan kickade jag igång ett till nytt koncept här på bloggen som jag döpte till ”Meet the founders”. Förra gången intervjuade jag Kerstin Florian, grundaren av ett av världens främsta SPA märke, så om du missade inlägget så kan du läsa det HÄR.
Idag bjuder jag på en riktigt maffig intervju med inga mindre än de franska syskonen och grundarna till serumens serum märke CODAGE.
What gave you the idea to start the CODAGE brand?
I founded CODAGE with my sister Amandine 8 years ago. We were immersed in the field of medicine from an early age as we grew up in a family of doctors, pharmacists and dermatologists. When we were children, we used to play in the backroom of our uncle’s pharmacy. I remember us preparing magical potions with beakers… As heirs of the French traditional pharmacy, we never felt aligned with the approach of traditional cosmetic brands and it has been an evidence for us to revive the dialogue practiced by the apothecaries of yore, when anyone could walk-in and discuss their way of life, needs and desires with an expert and in return be provided with a specifically bespoke formula. That’s how we decided to launch our own expert skincare brand: CODAGE.
What is it that makes you different from other big skincare brands?
CODAGE is dedicated to design the very best formulas for beauty; every single product is formulated and manufactured by us in our own lab located on the French Riviera, in Nice. It is a strong advantage as we control the whole fabrication process and we have a 360° vision on our products.
Tell us a bit more about the name CODAGE, which means ”code” in French, and that the products are built upon?
The name CODAGE means CODE in French and it refers to the formula of your product. Let me explain you the brand concept and everything will make sense…
We believe that the skin is a living organism that needs to be properly nourished. Its needs change every day and are influenced by the season, your environment, your life rhythm.
To nourish it, we have created “nutri-elements”. Inspired from the Periodic table of elements, they can be defined as cocktails of active ingredients that work synergistically to best target and answer a specific skin need. We dose and combine them to bring skin all nutrients essential to its proper functioning. Each combination of “nutri-elements” composes your product formula and builds thus a code or “codage” in French.
Seeing as you are experts on serum; how many should a skincare routine really contain?
We developed a very strong expertise in serums that we consider as true dietary supplements for your skin. Unlike creams, they provide very high concentration of active nutrients and have the ability to penetrate into the deepest layers of the skin to answer each skin’s nutritional need. We carry today a long collection of targeted serums for each skin need or a unique customization service that enables you to create your very own custom-made serum.
There is no unique answer to this question. Each skin is unique and deserves its own skincare routine. You can use only one serum or combine and mix several ones (mixing, zoning and/or layering) to best target and answer your specific different skin needs.
Which product would you say is CODAGE’s star product, and why?
Our star product is Serum n°01, our “Intense Moisturizing” serum, the most fundamental one that to me everyone should carry in their bathroom. Not only this is the product we sell the most and the product that many dermatologists prescribe to their patients, I would say this is the star product as Hydration is the most important treatment step of your routine (after cleansing).
Then another one, that is and has been also largely acclaimed by consumers, professionals and also (right when we launched it 6 years ago) by the beauty editor in chief of VOGUE Paris (that said that in 20 years of carrier had never found such efficient product as we were able to remove her dark spots in 3 weeks time only): our SERUM N°06 – ANTI-AGING SUPREME.
Imagine that someone knows nothing about CODAGE; which three products would you recommend that they try first?
CODAGE is all about being prescribed in a personalised way according to your needs. Therefore we would always encourage your customers to use the unique expertise of your skincare therapist as to receive their bespoke prescription.
However, in general I would recommend to try one product of each step of the CODAGE skincare ritual as I believe it is always important to experience a brand with a full routine: Prepare – Act – Protect.
In the “Prepare” category, I love all my products but I love the immediate results given by a great exfoliation. I would recommend the Micro-peeling mask.